February 14th is a day of love – and if there’s one thing the team at Xero is passionate about, it’s the incredible small businesses we get to work with every day. That got us wondering – what is it that small business love about Valentine’s Day so much? Some of our customers were happy to share their thoughts:

“Valentine’s Day is special for Butterbing because it’s a chance for our bakers to get creative and indulge in sending beautiful bright parcels around Melbourne. From a business perspective, it’s great to push our logistics systems to the limit and find areas for improvement, but the part I love is working with the team to gift-wrap orders and adding the love notes to each parcel – our customers are a bunch of sweet-hearts!” – Simone Clark, Director, Butterbing

“Valentine’s Day is special for Squeak because it gives us an opportunity to approach a completely different customer. The majority of our customers are women, however come Valentine’s Day we can aim for the male market who is obviously looking to get their partner something special.” – Pippa Oostergetel, Founder, Squeak Design

“Valentine’s Day is special for Cupcake Central because we get to create some pretty special memories with our famous Red Velvet cupcakes.” – Sheryl Thai, Founder, Cupcake Central

“At Sweet Mickie, Valentine’s Day means…. a sweet, cute or cheeky way to say how you really feel…. all on a delicious cookie. Because you cant eat flowers. Valentine’s Day is special for Sweet Mickie, because we are the online bakery that helps our customers tell their loved ones how they feel – in their own unique, funny and naughty ways!

“Who doesn’t want a confession of love on a cookie!” – Emma Head, Chief Cookie Officer, Sweet Mickie 

“Valentine’s Day means adding that personal touch to make someone feel special. Nothing says ‘I love you’ like your name on a carefully chosen gift.” – Emma O’Connell, Personalised Favours

“Valentine’s Day was particularly special for us this year as we chose it as the day to release our 8th collection which we called ‘bibliotheque’. Part influenced by Parisian Boheme – the epicentre of romantic love, no less – and part influenced by the pursuit of what makes a ‘classic’ we believe the day brings an extra special feeling of gratitude and love to our customers and everything we do.” – Kerryn Moscicki, Founder / Brand Director, Radical Yes

What does your small business love about Valentine’s Day?

The post Why is Valentine’s Day important to your small business? appeared first on Xero Blog.

Source: Xero